4 years ago Rupert Murdoch's plea to his fellow news makers emphasied the importance of refashioning their industry to include a greater web presence and the attention of 'digital natives'. His main emphasis was to give readers what they want, news on demand and a certain amount of control over the media.
The first time Murdoch 'challenged media orthodoxies' we were given the Fox Broadcast Network which, according to him, objectively and fairly delivers fast paced news.
Now, after a number of years deciding on an appropriate strategy, Fairfax has invited News Limited to give audiences what they want. According to an article i spotted on ninemsn, in order to cover profit loss, Fairfax are in talks with News Limited to introduce a fee for readers to view online content. Looks like despite the inspirational speech to the American Society of Newspaper Editors back in 2005, Murdoch has yet to come up with a better option.
Poor Rupert - he's finally encountered a mass medium that he can't buy for his extensive collection.
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